Gari began his career over 25 years ago on San Francisco's Maiden Lane. It was Yosh Toya and his team whose influence and philosophy guided Gari into beauty school. His advice was, "Make it fun." Gari obliged by traveling to New York, Miami, Vegas, Long Beach and Europe for classes. Competing in state wide competitions yielded two first place trophies. Gari finished top of his class and gained the reputation as the fastest foil application ever to grace the halls of Miss Marty's Beatuy School.
He was immediately hired at Sherlee Rhine's 77 Maiden Lane Salon. It was a few years assisting James Bauer and then a promotion to the floor as a color specialist. According to Sherlee Rhine, she had never seen anyone build so fast at such a young age. As part of his 10 year tenure at 77 Maiden lane, Gari served as artistic director, led the color program, handled media events, and consulted when 77 expanded to be the largest salon west of the Mississippi; a design by Steven Volpe.
Knowing that one day he would open his own salon, Gari made the decision to leave 77 Maiden Lane to join the team at Joseph Cozza Salon in the Gumps building. This would be an opportunity to try his hand at another color program and help another business grow while learning from them. It was also an opportunity to establish a relationship with brands like kerastase, bumble and bumble, and l'oreal which Gari looked to for innovation, education, and inspiration.
Both Joseph Cozza and 77 Maiden lane were a hub of activity for San Francisco's most discerning clientele and visiting celebrities. They were perfect environments to hone the groundwork, establish the professional relationships, and glean a multitude of techniques for what would become Archer Salon. We are an amalgam of what made them successful executed in a smaller intimate space with a curated crew that truly loves working together. That is Gari's aspiration, creation, and vision for Archer.
Taken at the Hotel De Russie in Rome wrapping up a two week photo shoot.
An example of a baby fine foil (baby lights) which is one of Gari's specialties as a master colorist. 400.00
A nod to Gari as best for baby lights and the Cover
Same model a few years later transitions to a partial highlight, golden, with more depth and dimension. This is an example of a partial highlight. 275.00
Gari's First Cover of 7x7
Another cover of 7X7 magazine featuring his long time client, Pauli Magierek, of SF Ballet. This was a project to turn Pauli from a dark tint to blonde for the shoot. This would be considered a corrective process, take several appointments over a few weeks, and cost 500.00 per session.
Photoshoot for Levis Campaign
Photo shoot in Palm Springs for Levi's .... Gari styled all the models for the shoot.
Working with @happilygrey
Downtown LA working with photographer @angiesilvy as well as model and influencer, @happilygrey
Jennifer Seibel Newsom is a partial highlight with a lighter face frame of blonde, lowlights for movement and dimension on the ends. This was done for Jennifer just before a photo shoot with 7x7 .... House call is 500.00, a partial in salon is 275.00
An example of dimensional tinting a technique that Gari employs for rich brunettes. This is to cover grey with a permanent color, drop deep and natural lowlights, while pulling through a gloss for extreme shine. The effect is a glassy finish, movement, and an un-dyed look. Typically, dark permanent color done at home can look inky, and oxidize brassy. This does not. She converted from a highlight to now just a tint. 200.00
Creative Color #1
The next three images chronicle the evolution of Lisa's hair, and color muse of Gari's
Creative Color #2
Tint Back to Natural
Baby Fine Highlights to get rid of Brassiness
Buttery blonde by Gari, a change from a brassy blonde to this.
Caramel Highlights and an Updo
Another rich dimensional brunette with an undo trial for her wedding, all by Gari.
Heavy Highlights (baby lights) for an all over Blonde
This is the heaviest foil that Gari does. It's a full head foil (baby lights), a base adjust, and a gloss. The client came to Gari over a decade ago with the complaint, " I always see red or warm tones." This technique eradicates that problem. 500.00
Hint of Blue Hair Color
This is a case where the cut was executed before the cut. The shape dictated placement of the blue tones ready for Coachella. Haircut by Savanna and color by Gari. Customized shape and color is what we do at Archer. 300.00 for color 150.00 for cut
Partial Highlights with depth at Root
This is a root partial that affords this client to go quite the distance between appointments (8 weeks or more). Partial highlight, with a few balayaged ends. 275.00
Cropped with color that pops.... The request was to make her color look like Cate Blanchett in "Elizabeth."
Combination Foil Highlight with Balayaged Ends
Another dimensional partial highlight with balayaged ends. Ready for the Opera Gala Opening. 275.00
Creative Color #4
Antiqued the part of the process going silver and teal blue hues. This client was sent home with olaplex overnight before the final application. We found that this technique repaired the hair and created an amazing foundation for the end result. 500.00
Partial highlights with a smudged root. 275.00
Creative Color #5
After a two week process, olaplex overnight, and a meticulous application this is the end result for this art student. 500.00
Since bobs have made a resurgence, Gari has made color for the bob as bright and cool as possible. It's ladylike meets sexy at the same time. 500.00
As a San Francisco native, JoAnn had started her career in Downtown Union Square. Early in her career JoAnn assisted Bibbo at Bibbo's salon then moved to the famed Joseph Cozza Salon on Maiden Lane. She became a lead Colorist/MakeUp Artist during her 10 year tenure. That is where she was mentored by Gari James, the current owner of Archer Salon. JoAnn is the perfect alternative to seeing Gari if his price point is out of range. She has mastered the babylights technique of foiling and also loves the challenge of keeping Asian/Hispanic hair at a dimensional and healthy COOL ASH BLONDE tone. It's what every girl desires. JoAnn is very big on keeping the integrity of the hair and therefore; is a big believer of going Blonde in stages. It's the most controlled method for naturally dark hair.
When she is not in the salon , JoAnn enjoys working on set as a location hair/makeup artist for many companies such as Facebook, Instagram, Pinterest, Benefit Cosmetics, Rodan & Fields, The St. Regis Hotel, and Project Open Hand, to name a few.
JoAnn is always inspired by her travels around the world, have a creative eye, and listens to her client's needs. She would be an amazing fit for the discerning, modern client. Stop by for a complimentary consultation and see for yourself @ARCHER.
JoAnn | Balayage | Asian Hair | YouTube
Beautiful work by JoAnn where she took a brassy all over color and made it cooler, dimensional, and lived in. So current.
After beginning her career as a stylist at a top south Florida salon, greater things beckoned. A cross-country move brought her to Archer, where her commitment to education and growth flourished. Garnering aesthetic inspiration through mentors while possessing a natural eye for color and design, she quickly established herself as an integral member of the team and sought-after maven of color and style in the Bay area.
Specializing in balayage and precision foiling, Jacqueline commits herself to prescribing the appropriate tools to curate a personalized color palate, tailored to a client's individual needs and unique features. In addition to color design, her signature blowouts and expertise in elegant, yet effortless styling provide a look and experience in a class of its own.
Christopher Gaither made the move from Modesto California to the big City to pursue his dream of being a top hairstylist. Immediately, he was hired by the Largest salon in the city, Sherlee Rhine's 77 maiden lane salon. He apprenticed with three of the busiest stylists of the time, (Rocky Ganardi, David Lassman, and Tommy Meadows) while juggling a host position at the famed Mecca restaurant. It was there that he met Gari Cuevas and forged a friendship that would in the future become a business.
Chris's work is precise and meticulous. He's the go to stylist for most of the City's top executives and is well regarded as the best stylist for the discerning CEO. He also specializes in men's color that is distinguished and undetectable. His travels to further his expertise have taken him to Los Angeles, New York, Paris, and Copenhagen. He is also a foodie. You can find him at the bar of the latest restaurant ordering his signature drink.
With a loyal male client. This client in particular had followed him from Maiden lane to Archer.
This was taken at our benefit held Archer with our co-hosts Jennifer and Joe Montana.
Savanna's training is Sassoon based with a New York straight razor adjust. Her broad range of visual references sit within her highly detailed and exacting technique. She has spent the last 8 years in London where she earned a degree in Contemporary Fine Art and learned the secrets to the European blowout. She is the quintessential thinking woman's hairstylist. Savanna is a comprehensive stylist with specialties in complex multi texture, fairy dust pixies, west coast updos and well designed men's fades.
Coco Alexander from a very young age has been intrigued by the creativity and expression that hair could give to individuals. By his mid-teen years, Coco had started his own business of hairstyling by practicing fades. Coco Alexander studied his craft at the SFIEC (San Francisco Institute of Aesthetics and Cosmetology) and to this day still strives for new ways to impact individuals by creating hair that empowers the individual.
As a hairstylist, Coco Alexander through many client experiences has shown a dedicated passion from the past five years in the hair industry. From working in the fast-paced environment of New York assisting to fashion shows, and editorial shoots Coco has pushed himself in the direction of taking hair as an artform.
Coco Alexander’s work has been featured in publications by 7Hues Magazine, The Fashion and Hair issue, while he still strives for excellence in hair.
Coco Alexander is a professional who understands the geometry behind hair, listens to his client’s needs, and delivers personalized shapes and styles, They of quality and have a distinct fashionable/ wearable look. Coco’s expertise for thin to thick, curly, straight, or wavy hair styles is undeniable. He communicates effectively with clients to deliver expert opinions on hair care, and what individuals should do to maintain their look.
L E X I
Our newest talent at Archer Salon is Lexi Hernandez. She is a unique stylist specializing in extensions while also cutting and coloring. She is a fourth generation hairstylist, growing up in her mother's salon, she has a deep love and passion for her craft. Lexi has trained at Vidal Sassoon and graduated top of her class. She then assisted the famed Gabriel Mendoza, and Colorist/Owner, Gari Cuevas. Her work reflects the perfect meld of precision, hairdressing, and color. She is also our resident braid specialist! With her strong communication and consultation skills client satisfaction is not only easily achieved but taken to the next level. Whether is a fresh color, cut, or style she always educates her clients on how to care and maintain your personal look. Working with both Oribe and Kerestase for over ten years makes her product knowledge and ability to pick the perfect product for your hair needs!
John Paul Strand (also known as Masato) has had a working relationship with Gari for over 20 years. Starting their symbiotic Cut/Color relationship at Sherlee Rhine’s 77 Maiden Lane salon they built a strong clientele starting with the shape first then color. This was the beginnings of shape dictating balayage or foil placement. They quickly became known for their customized work.
A professional makeup artist with over a decade of experience, Bianca embraces a modern approach to beauty—creating fresh, flawless and iconic looks on her clients.
Bianca is a dynamic talent with bridal and photography work being her forte. Her mastery of classical technique and knowledge of products have made her indispensable within the industry. Bianca honed her skills working on major beauty campaigns for Dior Beauty and Estée Lauder. As the in-house makeup artist for an online boutique, Bianca collaborated in art direction and development for editorial shoots.