As visionary and co-owner of Archer Salon, Gari James Cuevas is the salon’s master colorist and mentor to his staff. He began his career over 27 years ago on San Francisco’s famed Maiden Lane. It was Yosh Toya and his team whose influence and philosophy guided Gari into beauty school. Yosh’s advice was, “make it fun”, so Gari obliged by traveling to New York, Miami, Las Vegas, Long Beach, and London for classes. Competing in state-wide competitions yielded two first place trophies. He finished at the top of his class, and gained the reputation for performing the fastest foil application ever to grace the halls of Miss Marty’s Beauty School.
He was immediately hired at Sherlee Rhine’s 77 Maiden Lane Salon. After a few years assisting James Bauer, he was promoted to the floor as a color specialist. According to Rhine, she had never seen anyone build so fast at such a young age. Working Sundays was a major factor in building so quickly, an aspect that he has carried over to Archer. As part of his 10-year tenure at 77 Maiden Lane, Gari served as artistic director, revamped the color program, handled media events, and consulted when 77 Maiden Lane expanded to be the largest salon west of the Mississippi designed by Steven Volpe.
After 10 years at 77 Maiden Lane, Gari joined the Joseph Cozza Salon team in the Gump’s building. During this next step of his career, he introduced balayage to their color program helping to expand and update their color repetoire. Gari attended the first hair painting class (Balayage) at Bumble and Bumble university in the Meat Packing District of New York City and later that same year attended the L’oreal Academy for balayage in SoHo. Within that same year Gari ushered in a change at Jospeh Cozza where they entire color room switched to L’Oreal. It was here that he established strong professional relationships that later help build Archer Salon.
While acting as Artistic director at Joseph Cozza, Gari attended The Academy of Art college in San Francisco. Applying fine art techniques to his coloring curriculum became his signature style. Training one’s eye to the nuances of color and shape became his passion in teaching. Approaching hair color like painting and haircutting like sculpture is fundamental to his training program today. Our reputation and continued growth at Archer is based on these principles of design. It’s what sets us apart.
Since establishing Archer in 2012, Gari has taken his time curating a diverse team of talented stylists and colorists. He also has a team of celebrity stylists/friends that travel from LA to work at Archer. This creates an environment unique in San Francisco’s salon world. Archer’s philosophy is to create a sophisticated yet intimate environment that provides the highest caliber of services in beauty. We look forward to seeing you at Archer.
Dark permanent color done at home looks inky and brassy. This example of dimensional tinting is a technique to cover gray with a permanent color. The effect is a glassy finish, movement, and an un-dyed look.
Just before she off to visit family in Europe, Gari’s clients love a warm sunny golden blonde. This is achieved with a base adjust to warm up her base color and then a balayage of pieces golden blondes. See the hair in motion on Instagram.
“This is quite an experience. What a difference!” First time with Gari and Gabriel for a balayage to shape ….The cut was done first so the balayage by Gari was done to the shape. It’s how we do it at Archer.
Mushroom. This was previously a blonde hair color. In the middle of Summer this client want to tint back to what we call Mushroom, a cool as possible brunette with different tones. Watch the transformation oninstagram.
This was collaborative using extensions where Gari colored to match. We did an event at the battery where each model received 1200 worth of extension where we also colored to match. View the post on Instagram.
Baby fine foil (baby lights)—one of Gari’s specialties as a master colorist.
This Partial highlight with a smudged root was created with using foils and balayage. To see the process and result click on Instagram.
For this client’s wedding trial, Savanna cut her hair before Gari Balayaged blonde highlights throughout. Click on INSTAGRAM to view.
Mikaela South sees Gari for her baby fine highlights. This photo was taken just after a touch up. Click on her instagram post to see the subtle grow out with no red or gold tones.
A Bleach Touch Up Transitions to Baby Lights
Gari’s featured model on the cover of 7x7 magazine, “The Best of Beauty” issue, transitioned from baby highlights to partial highlights, providing depth and dimension.
Heavy Highlights for an All-Over Blonde
The heaviest of foils, these full-head baby lights include a base adjust and a gloss.
Combination Foil Highlight with Balayaged Ends
A dimensional partial highlight with balayaged ends, made this client stunning for the San Francisco Opera Gala Opening.
From Dark to Blond...
In another issue of 7X7 magazine, Gari’s turned former San Francisco Ballet Soloist, Pauli Magierek, from a dark to tint to blond. This corrective process took several appointments over a few weeks.
Styling a Levi's Photo Shoot
Gari styled all models for a Levi’s photo shoot in Palm Springs.
In this 7x7 magazine’s feature on Jennifer Seibel Newsom, Gari created a partial highlight with a lighter face frame of blonde, lowlights for movement and dimension on the ends.
Creative Color #1
Gari’s transforms his color muse, Lisa, beginning with Creative Color #1.
Creative Color #2
Creative Color # 3: Tint Back to Natural
Baby Fine Highlights Rids Brassiness
Gari transforms a brassy blonde into a buttery blonde with baby fine highlights.
Caramel Highlights and Updo
For a wedding day, Gari created a rich, dimensional brunette and updo.
Customized Color and Shape
Shape dictated the placement of blue tones to get this client ready for Coachella. Color by Gari and haircut by Savanna.
Partial Highlights with Depth at the Root
This partial highlight with a few balayage ends allows this client to go quite the distance between appointments—eight weeks or more.
Elizabeth Red Pops
A request to make this client’s color look like Cate Blanchett in Elizabeth, Gari created a red that pops.
Creative Color #4
Before the final application of this antique process that fully revealed silver and teal blue hues, this client was sent home with olaplex overnight. The two-day remodely repaired her hair and created an amazing foundation for the end result.
Creative Color #5
An art student client after a two-week process, olaplex overnight, and a meticulous application.
Bobs Are Back Enhanced with Color
Since bobs have made a resurgence, Gari has made color for the bob as bright and cool as possible.
As a San Francisco native, JoAnn started her career as a colorist in Union Square, assisting Bibbo at Bibbo's salon, then moving to Joseph Cozza salon on Maiden Lane. During her 10-year career there she was a lead Colorist and Make Up Artist. It was also at Joseph Cozza that she was mentored by Gari James Cuevas, now Archer Salon’s owner and Creative Director.
JoAnn is keen on keeping the integrity of a client’s hair and is therefore; a big believer of going blonde in stages. She has mastered the baby lights technique of foiling and also loves the challenge of keeping Asian/Hispanic hair at a dimensional and healthy cool ash blonde tone.
Beautiful work by JoAnn where she took a brassy all over color and made it cooler, dimensional, and lived in. So current.
Jacqueline Duignan began her career as a stylist at a top south Florida salon, but greater things beckoned—a cross-country move to San Francisco where she discovered aesthetic inspiration, education, and mentorship at Archer Salon.
Specializing in balayage and precision foiling, Jacqueline commits herself to prescribing the appropriate tools to curate a personalized color palate, tailored to a client's individual needs and unique features. In addition to color design, her signature blowouts and expertise in elegant, yet effortless styling provide a look and experience in a class of its own.
Possessing a natural eye for color and design, Jacqueline is an an integral member of the Archer team and sought-after maven of color and style in the Bay Area.
Christopher Gaither made the move from Modesto, California to the big City to pursue his dream of being a top hairstylist. Immediately, he was hired by the largest salon in San Francisco, Sherlee Rhine's 77 Maiden Lane Salon. He apprenticed with three of the busiest stylists of the time, Rocky Ganardi, David Lassman, and Tommy Meadows.
Chris's work is precise and meticulous. He's the go-to stylist for many of the city's top executives and is well regarded as the best stylist for the discerning CEO. He also specializes in men's color that is distinguished and undetectable.
His travels to further his expertise have taken him to Los Angeles, New York, Paris, and Copenhagen.
Chris is also a foodie, and you can find him at the the latest restaurant ordering his signature drink.
With a loyal male client. This client in particular had followed him from Maiden lane to Archer.
This was taken at our benefit held Archer with our co-hosts Jennifer and Joe Montana.
Savanna Smith-Hayzer training is Vidal Sassoon based with a New York straight razor adjust. Her broad range of visual references sit within her highly detailed and exacting technique.
Savanna spent eight years in London where she earned a degree in Contemporary Fine Art and learned the secrets to the European blowout. She is the quintessential thinking woman's and men’s hairstylist. with specialties in complex multi texture, fairy dust pixies, west coast updos, and well designed men's fades.
Almond Latte with kisses to Franca Sozzani.
Doll hair to break glass ceilings.
Garden party with the Guggenheims
Hair that moves like a Zaha Hadid.
‘My Brilliant Friend’
Women artists of the Belle Epoque
Toast of tech, an urbane urban.
From a very young age, Coco Alexander was intrigued by the creativity and expression that hair could provide. By his mid-teens, he started his own business practicing fades—gradient haircuts that start with long hair at the front that lead to short hair down the back and sides.
Coco studied his craft at the San Francisco Institute of Aesthetics and Cosmetology, and five years later, he continues to approach styling as an artform. He has worked in the fast-paced environment of New York assisting at fashion shows, as well as styling for editorial shoots. His work has been featured in publications such as 7Hues Magazine, “The Fashion and Hair Issue.”
Coco understands the geometry behind hair, and he is always striving for ways to create personalized, distinct, fashionable, and wearable shapes and styles. His expert approach from thin to thick, curly to wavy to straight hairstyles is undeniable.
An effective communicator, Coco delivers expert opinions on the salon’s Oribe and Kerastase product lines—always thoughtful about the ways his clients can maintain their look.
Heralding from four generations of salon professionals, Lexi Hernandez had the advantage of growing up in mother’s East Bay salon. Her deeply ingrained passion for hair led her to train at Vidal Sassoon. Graduating at the top of her class, she struck out on her own, assisting Stylist Gabriel Mendoza and Colorist and Archer Owner, Gari Cuevas.
Lexi specializes in extensions, color, and styling. Because of her ability to combine all three talents, her work reflects an excellent meld of precision, hairdressing, and color.
As Archer Salon’s extensions specialist, she utilizes ethically-sourced human hair that that adds length and volume with dramatic results.
Lexi is an exceptional listener and communicator and loves educating her clients on the ways to maintain their style and care for their personal look. For more than 10 years she has worked with Archer’s featured product lines, Oribe and Kerestase. Her extensive knowledge and expertise helps clients pick the ideal solution for all their hair needs.
With 20 years of experience as a stylist, Mari Laborada began her career in San Francisco under Yosh Toya’s tutelage at Yosh for Hair Salon on Maiden Lane. During her 12-year tenure there, she was promoted first to Senior Stylist and then to Master Stylist. She also became an educator, training new stylists.
Furthering her career, Mari moved to New York City where she worked at Mark Garrison Salon in the heart of 5th Avenue. Always one for furthering her education, she joined the team of Rodney Cutler of the Cutler Salon in Soho.
Mari returned to Archer Salon San Francisco in 2012. She is known for bringing current trends to the forefront of each and every client through classic precision cutting to precise razor-cutting skills. From long, beautiful layers to men’s barbering, there is no limit to Mari’s ability to create beautiful hair.
John Paul Strand (also known as Masato) has worked with Archer Owner and Master Colorist Gari James Cuevas for more than two decades. Starting their symbiotic cut/color relationship at Sherlee Rhine’s 77 Maiden Lane salon, they built a strong clientele starting with the shape and then color. This was the beginnings of shape dictating balayage or foil placement. They quickly became known for their customized work.
A professional makeup artist with over a decade of experience, Bianca Rubi embraces a modern approach to beauty—creating fresh, flawless, and iconic looks on her clients.
Bianca is a dynamic talent with bridal and photography work her forte. Her mastery of classical technique and knowledge of products have made her indispensable within the industry.
Bianca honed her skills working on major beauty campaigns for Dior Beauty and Estée Lauder. As the in-house makeup artist for an online boutique, Bianca collaborated in art direction and development for editorial shoots.
When she's not in the salon or on set, Bianca loves to relax at home with a chilled glass of bubbly and a good reality TV show.